Coaches & Experts

Lucy has worked in brand building for around 15 years, working with multi-award winning agencies and brands devising the kinds of strategies and campaigns that push boundaries, open minds and deliver business results that matter. 

As a strategist she is fascinated by consumer behaviour, the psychology of minds and decision making and understanding how we can use those insights to devise multi-channel campaigns lead by earned media, reinforced by paid. I have a special interest in influencer marketing and content creators.

Lucy is one of the PR League's expert briefers.

Mark is the former creative lead at MHP, W and COW. He's had over 130 major award wins since 2014 including Cannes Gold Lion (Health) and two Bronze Lions (Creative Effectiveness, Cyber).

Mark has developed campaigns for the likes of British Airways, Unilever, Amex, Diageo, Disney, NHS, Heinz, L'Oreal, UNICEF, Dove, GM Vauxhall, Three, Jaguar Land Rover, TalkTalk, Heineken, Aviva, PG Tips, MORE TH>N, Camden Town Brewery, Asda, ERIKALUST, The Children's Society and Papa John’s.

Mark's mantra: there is no such thing as a dull brand, just dull PR. It helps to be equipped with a highly developed sense of the absurd.

Mark is one of the PR League's expert briefers.

Richard Benson is the CEO of Releasd, a leading PR reporting platform.

A former PR specialist himself, he founded Releasd over a decade ago to address the challenges that both agency and in-house teams have when demonstrating the true value of PR to busy stakeholders.

The platform brings together media coverage, social posts and other collateral to create automated PR reports, with scalable analytics including AI-driven insights and industry-first attention metrics.

Today, thousands of global PR teams use Releasd to streamline their reporting processes and build trust with budget holders by showcasing the role PR plays in driving sustainable growth.

Richard is one of the PR League's expert briefers and a PR League judge.

Will Hart is CEO of PRmoment Leaders, a subscription-based learning programme and community built by PRmoment for the next generation of PR and comms leaders to learn, network and lead. Prior to his current role, Will was CEO of Nelson Bostock, overseeing years of record growth, while also heading up the comms division of the Unlimited Group.  He has over 30 years of wide-ranging in-house and agency experience, in the UK and beyond. 

Will will be providing coaching to all PR League players at stages 3 and 4 of the competition.